Owner Jan Grant needed both her businesses - The Malmsbury Bakery and the Gallery next door to get noticed again. Passing traffic had dropped dramatically due to the opening of the Calder Freeway which now by-passed Malmsbury. We promoted both businesses together so we could tell a bigger story.
Our aim was to drive customers into the bakery for some fabulous food while at the same time tempt them to visit the gallery next door.
To promote the business and link it to the new website we chose a signature product that could be used as a marketing tool. Jan's Dundee Cake was chosen as it could be packaged as a fabulous gift and used for PR purposes. It was sent to the local and national press in a specially designed box. We received some great feedback and the highlight was an article which appeared in Country Style magazine.
As part of the website we also took some great product shots highlighting the quality and freshness of the food made from local ingredients.